In case my posts belong to the funny and interesting kind and you prefer the boring academic stuff Funny Jo shall TRY to do up a serious discussion on today’s topic In today’s world, where digital marketing seems to be the niche across organisations It seems highly effective and all.. but what exactly is the… Read more

Looking back at my first post, where I explained about how we nasty humans today are amusingly addicted to our mobile phones.. Have you ever felt so annoyed when you know it’s already bad enough not being able to resist looking through your phone whenever a notification comes in and.. Worse only to see a… Read more

Well before the digital marketing workshop starts this week, as usual I started watching lecture videos online and one segment in particular, got me extremely intrigued VIRAL MARKETING How do people actually do that? Truth be told… I USED TO have this dream back then when i was younger To upload singing videos on YouTube,… Read more

“Shoot, i need to get a suit for my friend’s wedding next week. Where should i buy from? Let me google that.” Find that familiar? We use Google so often that it becomes a part of our daily activities, be it for studies, work, or just out of our plain curiosity. Convenient and powerful, Google… Read more

These days, we mortals depend heavily on the dimension of Big Data to lead our daily activities regardless of the time and place. This also means leaving digital footprints whenever, wherever. “From dawn of civilization until 2003, humans created 5 exabytes of data.” Eric Schmidt – Ex CEO Google 2010 This is almost equivalent to… Read more

“We live in a world where losing your phone is more dramatic than losing your virginity. “ — Anonymous obviously If you were to receive a notification right now, will you be able to resist the temptation of checking your phone? How many times have you heard your imaginary ringtone ringing at the back of… Read more