Mobile Marketing

“We live in a world where losing your phone is more dramatic than losing your virginity. “

— Anonymous obviously

If you were to receive a notification right now, will you be able to resist the temptation of checking your phone? How many times have you heard your imaginary ringtone ringing at the back of your head? These days your mobile phone addiction is probably worse than your gambling addiction.

*WARNING* Mobile phone withdrawal symptoms may include:

You cannot deny the fact that mobile phones have taken over all of us these days. As technology advances, we now have easy access to almost everything you need anytime, anywhere

According to Yellow Social Media Report (2018), more Australians own a smartphone (87%) than a laptop (76%)

After countless nights innovators work tirelessly to improve technology, so do we finally get technology to what we want them to, or are we instead, turning into slaves of technology?

So as marketers…

How should you do it?

So duh, all basic marketing tools like ads, websites, apps, secured payment options should already be made mobile compatible and easily accessible on-the-go. So more likely, you have a chance to appeal to us (the very much on-the-go kinda humans)

Hungry? …NO PROBLEM!!
Order MacDonalds looo

Wardrobe malfunction? …NO PROBLEM!!
EzBuy looo

Running late? …NO PROBLEM!!
Book Grab looo

No girlfriend?

NOT MY PROBLEM!!

Well yes without these basic features, marketers won’t even stand a chance in the highly competitive and globalised business environment today.

“So what else about mobile marketing makes it seem just so interesting and competitive?”

-Anonymous obviously (Power of the Internet)

Can you count the number of times you’ve logged into your social media accounts just today?

Don’t act

All of your Instagram, Facebook, Twitter and Snapchat accounts have so much value than you’ll ever know. Yes, these platforms are so powerful they know your personal information and preferences more than yourself.

How you may ask?

So these social media marketers incorporated a great way to market their target audience efficiently, with the 4 I’s of the mobile social media;

Individualize activities to take account of their user preferences and interests

Involve user through engaging conversations

Integrate appropriate activities into users’ life to avoid being an annoyance

Initiate the creation of user-generated content

So next time if you ever wonder…

“How does Instagram know that i love chicken wings?”

you guessed it right.

Thanks for reading! Please feel free to leave kind comments!