ARE YOU EVEN LEGAL?

Looking back at my first post, where I explained about how we nasty humans today are amusingly addicted to our mobile phones..

Have you ever felt so annoyed when you know it’s already bad enough not being able to resist looking through your phone whenever a notification comes in and..

Worse

only to see a spam

So today we’ll (technically it’s just me) delve into the truth behind the lies..

ARE SPAMS EVEN LEGAL?

Before i start on anything, just in case you’re an alien and the word “spam” seems foreign to you

Or maybe

I should show you

the art of spam

There you go

Anyway

Controversially, to businesses, spams that we receive are forms of marketing

These spams that companies send out are means of advertising, and they can be sent not only through emails, they can be from online posters, texts or calls

So are these spams legal?

Actually these spams can be legal, and the SPAM act allows recipients to opt-out whenever they feel like

the SPAM act also requires businesses to remind recipients regularly that it is possible to opt-out from receiving their messages and businesses have to deal with strict penalties for any violation

Now that we know spams can actually be legal, are they then, useful for marketers?

In all honesty, if they are appropriate and relevant to directed recipients, spams will not be called spams in the first place

duh.

In my humble opinion, spams are just irrelevant if not unethical

Unethical?

Imagine a candy company heavily promoting their new product to the global market, which unfortunately, includes the diabetic patients and customers who love candies but already have damaged teeth

Should these advertisements be all over the internet without properly narrowing down the scope of their audience?

How much do they actually know about their recipients before sending messages of their products?

Even for recipients who agreed on receiving updates on their products and such, do companies explicitly ask if they are diabetic or have bad teeth?

Would it be ethical to ask such sensitive questions?

Let’s just say knowing that some customers already have bad teeth but still checks both the box that says “send me updates on new products” and “I have bad teeth” on their membership form

Should companies still send updates?

As for the marketers…

Wouldn’t it be manipulation rather than persuasion?

If that’s the case, aren’t marketers using personal information inappropriately?

Although these spams are just extremely low cost alternatives for marketing, but it may bring more harm than good

Spamming their advertisements or messages inappropriately to the wrong crowd can affect their reputation and turn consumers away from their products

AND

It is already a growing concern for people across the world, with many left worried about their personal information being misused

How will spams be of any benefit to these businesses now and the future?

What do you think of these spams?

Thanks for reading! Feel free to leave a comment

Kind comments please

If not

ok kidding bye